You can’t outsource product management

There are many reasons why software projects fail. In this post I will cover one of the main reasons I think  outsource product development fails to deliver the right product at the right time. The reason is that customers outsource product management as well. They think their job is done after sharing the wireframes. These wireframes are typically created by a third party design agency. Customer product team usually works closely with the design agency. They will usually call this an MVP. The only thing they get from the whole MVP concept is that it needs to be delivered faster to the end customer. They completely ignore the minimal part. I usually see MVPs with more than 500 screens. These do not include failure states. I know screens are not the right measure of the application complexity but during the proposal phase this is the max you will get.

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